Benetton ME HQ
Benetton is world-renowned for its multiculturalism, vibrancy and modern approach to retail. We have used the same fusion of contemporary ideas and cultural diversity in our concept design for Benetton's regional headquarters in Tehran. We incorporated traditional Persian Islamic patterns into the ultramodern facade, and the attractive interlacing element gives an aesthetically pleasing shading device for the building. The angular shape of the plot is echoed in the building's pointed form, which gives a pleasing symmetry to the five-storey HQ's aspect from the street. On the podium level, a cornucopia of prime colours and integrated advertisements celebrate the energy and vivacity of the retail brand.