The area’s regeneration requires careful planning to ensure that its charm and character are preserved for posterity.

The Deira Waterfront project is located in the oldest part of Dubai – an area steeped in history and culture. The Deira Al Ras and Gold Souq districts are unique in the way that they bring together heritage, commerce, residential environments and a diverse socioeconomic mix. All coexisting harmoniously and forming a vibrant townscape with mixed-use appeal. The area’s regeneration requires careful planning to ensure that its charm and character are preserved for posterity.

The Deira Waterfront is positioned on a prime plot of land, approximately a kilometre long and directly adjacent to the Dubai Creek. The vantage location is immediately south of the Palm Deira master-planned development. The project consists of several components such as retail, office space, residential units, a hotel, and government buildings – all serviced by ample parking.