Dubai’s world-class, most vibrant mixed-use community along the city’s landmark Dubai Creek.

Our Vision is to realize Business Bay as Dubai’s world-class, most vibrant mixed-use community along the city’s landmark Dubai Creek, to establish and unify the identity of Business Bay District as a cohesive community at the heart of the Dubai Creek Extension, and to elevate Business Bay as one of Dubai’s signature landmark waterfront developments.

In restarting the momentum of the development, the challenge is to Humanize Business Bay to create a livable, viable, and exciting destination by creating exciting spaces and experiential places. And in doing so, to enhance the value for all the stakeholders within the Business Bay community. A new and dynamic approach for Business Bay’s evolving urban hub blends together living, working and entertainment/leisure with a unique lifestyle along an urban waterfront in the heart of the city.