“The Place” is not only an ideal self sustained place to live, work and play but a new touristic destination worth traveling for.

Driven by the change in market demand, the new JGE Place will become an integral part of the city instead of being a traditional gated golf development. It will cater the surrounding developments as a regional downtown by providing public gathering spaces, and region-wide services.As a major canal linking the Dubai Creek and the Arabian Gulf penetrates through the site, JGE has an ample opportunity of reshaping the water body and creating a series upscale waterfront developments.

At the core of the project is a central canal encapsulated by various iconic hospitality, cultural and commercial facilities while the edges are dominantly outlined by recreational, retail and residential developments set amongst a network of sprawling green spaces. At its northwestern edge, an Intermodal Station is being accommodated which is a vital connection point to region. “The Place” is not only an ideal self-sustained place to live, work and play but a new touristic destination worth traveling for.

Based on the project vision, the proposed vision master plan shallfocus on integrating the positive potentials of the site, like the possibility of relocating the military camp and implementing the Arabian Canal project crossing the site area, while two additional options has been agreed to be worked out generally to show the negative implications of the existing military camp and possibility of not implementing the Arabian Canal project in future.