The development is intended to be new retail magnet generating high end water front land well connected to the rest of the Dammam city.

The Development plot is intend to be planned and designed to comprise all seasons walking mall complex outdoor and indoor shopping experiences. The development will potentially responds to the needs of adjacent residential communities which will be built in future, once we take in regard the distances to the nearest shopping centers and lack of leisure and entertainment facilities generally in the city. This case has potential benefits to the project site with the conversion of its residential use into commercial. The conversion is a good complement to the varied surrounding land uses and it will even enhance the quality of built environment and vitality at the roadside.

It is worth to mention here that the value of the land’s location and its influence on the development strategy and its character. Location can be crucial if the strategy is based on the provision of services and attractions for both district and/or city scales; accessibility, linkages and future transportation plans can add great value for land and its proposed development. Accordingly Dewan made and informed decision on what and how much to be built is a complex and multifaceted problem which required technical and professional deliberation.